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Trust Inc.: A Guide for Boards & C-Suites

Trust Inc.: A Guide for Boards & C-Suites (Volume 2), edited by Barbara Brooks Kimmel, Executive Director of Trust Across America – Trust Around the World, is the second book in the award-winning TRUST INC. series. It convenes over 60 experts from around the world including CEOs, academics, consultants, military leaders, and many others to share 100 strategies on building organizational trust at the Board & C-Suite levels. Bob Whipple is a contributor to this book, which is the second in the TRUST, Inc. series.

Trust is not merely a soft skill or a social nicety. Research shows that trust is as important to successful and sustainable organizations as customer service or teamwork. 

One study by Watson Wyatt found that the rate of return to shareholders was almost three times higher at companies with high levels of trust than at those with low levels. 
TRUST INC.: A Guide for Boards & C-Suites is organized into seven sections addressing various challenges of boards and executive leadership: 

  • Trust and Corporate Culture 
  • Trust and the Role of the Board 
  • The CEO Who Leads with Trust    
  • Trustworthy Communications 
  • Trust and Engagement 
  • Trust Builders and Best Practices 
  • Trust Busters and Risk 

 A major theme running through the book is that trust is the bedrock of great leadership, with significant implications for how the organization interacts with its stakeholders — customers, employees, vendors, shareholders, and the community. 

“Any Board members or C-Suite executives who don't evidence an unmistakable sensitivity to this societal drumbeat, do so at their own peril” writes Doug Conant, former CEO of Campbell Soup Company and currently CEO of ConantLeadership, in his contribution. “Help build a better world. Earn the trust and respect of all stakeholders..."on the other hand, there is no other hand."

While each contributor has written in his or her own voice and style, they all arrive at the same conclusion — trust works. Regardless of whether the reader is the owner or Board Member of a small startup or the CEO of a Fortune 500 company, TRUST INC. provides lessons on how to reap the rewards of “trust at the top.”